LOUISIANA TECH UNIVERSITY

College of Business

Marketing Doctoral Faculty

Dr. Julie Moulard holds a Balsley-Whitmore Endowed Professorship and is an assistant professor of marketing. She received her Ph.D. from Mays Business School at Texas A&M University. Julie’s research interests include brand authenticity, human brands, consumption emotions (such as hope, fear, and guilt), and wine marketing. She has published in the Journal of the Academy of Marketing Science, Journal of Business Research,  Psychology and Marketing,  International Journal of Advertising, Journal of Marketing Education, and International Journal of Wine Business research, among other journals. She serves as an editorial board member for the Journal of the Academy of Marketing Science and the Journal of Business Research and as an ad hoc reviewer for the Journal of Marketing.  Julie is currently the Vice President for Prgrams of the Academy of Marketing Science (AMS) and previously served as the Vice President of Membership-North America for AMS (2112-2014).  In 2013, Julie received the Harold and Muriel Berkman Faculty Achievement and Development Award for her service to AMS.  She also serves as the Vice President of Scholarly and Social Programs for the American Marketing Association's Consumer Behavior Special Interest Group.